Book Of Abstracts & Congress Proceedings
CONGRESS PROCEEDINGS
29th cromar congress
CONGRESS PROCEEDINGS
- • First Page
- • Contents
Research papers
STAVOVI I PONAŠANJE MAJKI PRI KUPOVINI ZDRAVE HRANE
Ružica Brečić
HOW ENVIRONMENTALLY RESPONSIBLE ARE TOURIST IN CAMPSITES? CAMPING TOURISM EXPERIENCE, LOYALTY AND SITE-SPECIFIC ENVIRONMENTALLY RESPONSIBLE BEHAVIOUR IN CROATIA AND PORTUGAL
Tihana Cegur Radović, Márcio Ribeiro Martins, Ivan Štedul
Tihana Cegur Radović, Márcio Ribeiro Martins, Ivan Štedul
THE ROLE OF MARKET ANALYSIS IN THE INITIAL PHASES OF STARTUP DEVELOPMENT
Slavica Cicvarić Kostić, Ivan Todorović, Milan Okanović, Miha Marič
Slavica Cicvarić Kostić, Ivan Todorović, Milan Okanović, Miha Marič
ULOGA AMBALAŽE U SUVREMENOM MARKETINGU: PREGLED LITERATURE
Nikola Drašković
Nikola Drašković
CAUGHT IN THE SCROLL: THE ROLE OF FEAR OFMISSING OUT (FOMO) IN SOCIAL MEDIA
BEHAVIOR AND LIFE SATISFACTION AMONG GENERATION Z AND Y
Nada Kaurin Knežević, Lordan Kondić, Pavel Ljiljak
Nada Kaurin Knežević, Lordan Kondić, Pavel Ljiljak
BRAND EQUITY OF A HIGHER EDUCATION INSTITUTION – A CASE STUDY OF EFOS
Mirna Leko Šimić, Ana Pap Vorkapić
Mirna Leko Šimić, Ana Pap Vorkapić
THE USE OF ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGY AMONG MARKETING AGENCIES IN
THE REPUBLIC OF CROATIA
Lara Ljubenović, Erik Ružić
Lara Ljubenović, Erik Ružić
DIGITAL CONSUMER EXPERIENCE: AN EMPIRICAL STUDY OF MOBILE APP USAGE
Ivana Pavlić, Matea Matić, Šošić Barbara Puh
Ivana Pavlić, Matea Matić, Šošić Barbara Puh
SUSTAINABLE FASHION – WHAT MATTERS TO GENERATION Z?
Juraj Rašić, Martina Mikrut Nađsombat, Marija Erić
Juraj Rašić, Martina Mikrut Nađsombat, Marija Erić
BRANDING BARANJA: WINE ROADS ANDGASTRONOMIC HERITAGE AS TOOLS FOR DESTINATION MARKETING
Ivan Ružić, Lana Domšić, Petra Stažić
RECONCEPTUALIZING SOCIAL VALUE IN ELECTRIC VEHICLE MARKET: IDENTITY ALIGNMENT AS A DRIVER OF PURCHASE INTENTIONS
Anita Subotić, Nina Antičić
Anita Subotić, Nina Antičić
THE POWER OF STORYTELLING IN ATTRACTING VISITORS AND DRIVING SALES
Sanja Stamenić Oštrić
Sanja Stamenić Oštrić
GEN Z SENTIMENT TOWARD MARKETING
Lorena Šatrak, Goran Vlašić, Kristijan Keleminić
Lorena Šatrak, Goran Vlašić, Kristijan Keleminić
PACKAGING PREFERENCES AND PERISHABLE FOOD CHOICE: THE CASE OF MANGOES IN INDIA
Simona Šinko, Nupur Chakraborty, Mateja Čuček, Lazar Pavić
Simona Šinko, Nupur Chakraborty, Mateja Čuček, Lazar Pavić
APPLYING THE S-O-R MODEL TO IMPULSEBUYING BEHAVIOR: THE ROLE OF EMOTIONS AND GENERATIONAL DIFFERENCES
Helena Štimac, Valentina Helajz
Helena Štimac, Valentina Helajz
THE IMPACT OF MUSIC TEMPO AND PRODUCT CATEGORY ON CONSUMER PERCEPTION
Matia Torbarina, Jasmina Dlačić, Doris Brčinović
Matia Torbarina, Jasmina Dlačić, Doris Brčinović
SECURING THE MESSAGE: AI AS THE ANCHOR OF CONFLUENCE OF CYBERSECURITY AND MARKETING INNOVATION
Veljko Uskoković, Vesna Damnjanović, Katarina Milosavljević, Veljko Jeremić
Veljko Uskoković, Vesna Damnjanović, Katarina Milosavljević, Veljko Jeremić
WHAT MARKETING IS (NOT)
Maja Vujičić
Maja Vujičić
EAT. SLEEP. MARKETING. REPEAT