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This years the “Empowering the Future: Bridging Science and Practice through Collaboration” emphasizes the critical role of interdisciplinary synergy in developing innovative and effective marketing strategies. The Congress serves as a platform for advancing marketing knowledge through collaboration. In a time of digital transformation, changing consumer behavior, and economic uncertainty, it is crucial to integrate scientific research and practical applications to drive innovation.

By bringing together experts from marketing and other fields, the Congress promotes collaboration between science and practice to tackle current challenges. The event aims to empower academics, industry professionals, and policymakers through interdisciplinary exchange, using the insights they need to develop forward-looking marketing strategies that create sustainable value.

Join us as we bring together researchers and practitioners to discuss emerging trends, share insights, and develop actionable solutions for the future of marketing. The 29th CROMAR Congress will inspire fresh perspectives and strengthen the link between scientific advancements and practical applications through engaging discussions, interactive workshops, and thought-provoking presentations.