About The Congress

CROMAR Congress is a dynamic platform for sharing cutting-edge research, exploring practical applications, and fostering meaningful connections between academia and industry.

The Congress aims to empower academics, industry professionals, and policymakers through interdisciplinary exchange, using the insights they need to develop forward-looking marketing strategies that create sustainable value.

Through academic discussions, presentations of empirical research, and interactive workshops, the Congress encourages the development of strategies that empower stakeholders across sectors. Whether by fostering stronger partnerships between industry and academia, equipping professionals with data-driven decision-making tools, or improving the policy framework, the 29th CROMAR Congress is committed to ensuring that marketing research translates into impactful real-world solutions. This Congress empowers companies, institutions, and society by strengthening the synergy between theoretical frameworks and practical applications, ensuring that marketing remains a catalyst for sustainable growth and innovation.