Congress Program
Congress Program
29th cromar congress
DAY 1 - NOVEMBER 13, 2025
FACULTY OF TOURSIM AND HOSPITALITY MANAGEMENT
NOVEMBER 13, 2025
9:00 – 10:00 REGISTRATION OF PARTICIPANTS [Registration Desk, Ground Floor, FTHM]
10:00 – 11:30 OPENING CEREMONY AND KEYNOTE SPEECHES [Hall B2, 1st Floor, FTHM]
Selma Kadić-Maglajlić, Ph.D., Associate Professor, Copenhagen Business School, Denmark
“From Surveys to Algorithms: Marketing Research in the AI Era”
Maja Šimunić, Ph.D. Hilton Rijeka Costabella Beach Resort & Spa
“Bridging Science and Practice: Creating Sustainable, Win–Win Value Between Business and Education”
Sanja Stamenić Oštrić, Ph.D., Solana Nin
“The Power of Story in Every Product, Place & People”
11:30 – 12:00 – ☕ COFFEE BREAK [Ground Floor, FTHM]
12:00 – 13:00
- PANEL: RURALNI RAZVOJ U PREKOGRANIČNOJ TURISTIČKOJ DESTINACIJI, EU HORIZON PROJEKT “CROCUS” [Hall B2, 1st Floor, FTHM]
13:00 – 14:00 – 🍽️ LUNCH BREAK [Ground Floor, FTHM]
14:00 – 16:00 – PARALLEL SESSIONS [FTHM]
16:00-17:00 CROMAR ASSEMBLY [FTHM]
20:00 CONFERENCE DINNER [Kvarner Restaurant, Lovran]
ON-SITE PARALLEL SESSION 1 and 2 [Hall B5/B6, 2nd Floor, FTHM]
PARALLEL SESSION 1 – On Site
MARKETING DYNAMICS: INSIGHTS INTO PERCEPTIONS, EMOTIONS AND BRAND MANAGEMENT
Helena Štimac and Valentina Helajz
Applying the S-O-R model to impulse buying behavior: the role of emotionsand generational differences
Matia Torbarina, Jasmina Dlačić and Doris Brčinović
The Impact of Music Tempo and Product Category on Consumer Perception
Nikola Drašković
Uloga ambalaže u suvremenom marketingu: pregled literature
Mirna Leko Šimić and Ana Pap Vorkapić
Brand equity of a higher education institution – a case study of EFOS
Maja Vujičić
What marketing is (not)
Lorena Šatrak, Goran Vlašić and Kristijan Keleminić
Gen Z Sentiment Toward Marketing
PARALLEL SESSION 2 – On Site
SUSTAINABILITY, CONSUMER VALUES, AND MARKETING COMMUNICATION IN MODERN CONSUMPTION AND TOURISM
Nina Grgurić Čop, Ivana First Komen and Lea Peko-Lončar
Through the moral lenses: Generation Z’s intention to purchase sustainable products endorsed by influencers
Sanja Stamenić Oštrić
The power of storytelling in attracting visitors and driving sales
Andrea Lučić
From possessions to purpose: Gendered influences of materialism and selfdiscipline
Ružica Brečić
Stavovi i ponašanje majki pri kupovini zdrave hranee
Tihana Cegur Radović, Márcio Ribeiro Martins and Ivan Štedul
How environmentally responsible are tourist in campsites? Camping tourism experience, loyalty and site-specific environmentally responsible behaviour in Croatia and Portugal
Ivan Ružić, Lana Domšić and Petra Stažić
Branding Baranja: Wine Roads and Gastronomic Heritage as Tools for
Destination Marketing
Branka Dropulić Vukić and Zoran Krupka
Skepticizam potrošača generacije Z: Uloga percipirane transparentnosti i autentičnosti marki
ONLINE PARALLEL SESSION 3 [Hall B1, Ground Floor, FTHM]
INNOVATION AND CONSUMER BEHAVIOUR IN SUSTAINABLE AND DIGITAL MARKETING CONTEXTS
Anita Subotić and Nina Antičić
Reconceptualizing social value in electric vehicle market: identity alignment as a driver of purchase intentions
Simona Šinko, Nupur Chakraborty, Mateja Čuček and Lazar Pavić
Packaging preferences and perishable food choice: The case of mangoes in India
Juraj Rašić, Martina Mikrut Nađsombat and Marija Erić
Sustainable fashion – what matters to Generation Z?
Slavica Cicvarić Kostić, Ivan Todorović, Milan Okanović and Miha Marič
The role of market analysis in the initial phases of startup development
Lara Ljubenović and Erik Ružić
The use of artificial intelligence (AI) technology among marketing agencies in the
Republic of Croatia
Ivana Pavlić, Matea Matić Šošić, and Barbara Puh
Digital consumer experience: An empirical study of mobile app usage
Nada Kaurin Knežević, Lordan Kondić and Pavel Ljiljak
Caught in the Scroll: The Role of Fear of Missing Out (FoMO) in Social Media Behavior and Life Satisfaction Among Generation Z and Y
ON SITE STUDENTS’ WORKSHOP [Hall B2, 1st Floor, FTHM]
Tomislav Pancirov
Consultant for Digital Communications and Branding
RADIONICA:
Kako kreirati osobni brend na digitalnim kanalima i uspješno se pozicionirati na tržištu?
DAY 2 - NOVEMBER 14, 2025
FACULTY OF ECONOMICS AND BUSINESS
NOVEMBER 14, 2025
8:00 – 12:00
DOCTORAL CONFERENCE
in collaboration with the Doctoral Study Program in Economics and Business Economics, Faculty of Economics and Business, University of Rijeka [Building Annex, FEB]
10:00 – 11:00
WORKSHOP: CRACKING THE CODE: WHAT TOP-TIER JOURNALS REALLY WANT FROM YOUR PAPER TO GET PUBLISHED? [Reading Room, Ground Floor, FEB]
Selma Kadić-Maglajlić, Ph.D., Associate Professor
Associate Editor for Special Issues at the Industrial Marketing Management
ON-SITE & ONLINE
11:00 – 12:00
CROMAR PHD PAPERS SESSION [Reading Room, Ground Floor, FEB]
Mina Nikolić, Milica Kostić-Stanković and Milica Maričić
The Interplay of Knowledge Sharing, Customer-Centric Strategies, and Market Research in Driving Product Success
Miha Marič, Aila Civić and Tilen Matjašič
Personalized Destination Marketing Through AI: A Theory Driven Blueprint for Practitioners
Veljko Uskoković, Vesna Damnjanović, Katarina Milosavljević and Veljko Jeremić
Securing the Message: AI as the Anchor of Confluence of Cybersecurity and Marketing Innovation
12:00 – 12:30 – ☕ COFFEE BREAK [Ground Floor, FEB]
12:30 – 14:00
CONNECT WITH EDITORS:
SUCCESSFULLY NAVIGATING THE BUSINESS JOURNAL PUBLICATION PROCESS [Reading Room, Ground Floor, FEB]
14:00 – 16:00
GUIDED TOUR – CITY OF RIJEKA
*OPTIONAL – PREVIOUS REGISTRATION NEEDED
✦ 29th cromar congress ✦ November 13 and 14, 2025
✦ 29th cromar congress ✦ November 13 and 14, 2025
✦ 29th cromar congress ✦ November 13 and 14, 2025
✦ 29th cromar congress ✦ November 13 and 14, 2025
✦ 29th cromar congress ✦ November 13 and 14, 2025
✦ 29th cromar congress ✦ November 13 and 14, 2025
EAT. SLEEP. MARKETING. REPEAT